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Drilling for Customers
Have your class create a print advertisement for a horizontal directional drilling firm.   Include the name of your company, a slogan, an artistic rendering depicting why consumers should choose your product and a couple of lines about why your drilling firm is unique. This ad should be appropriate for a trade magazine or other specialty publication aimed at industry-oriented types.

When finished, discuss your ads and why you think they would or would not work. Compile the best of each to make an ad designed by the entire class.


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Last Updated: 02/16/03
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